Brand + identity design for DeWitt, Paruolo, and Meek

When DeWitt, Paruolo, and Meek approached me to help with their logo and branding, they were experiencing a significant shift in the firm's identity. As older partners retired and a younger generation stepped into leadership, they felt the overall look, feel, and experience of the brand no longer represented their core. 

Our goal was to create a more modern and relaxed identity that embodies the youth and energy of the firm, and connects with their peer clients. The new partners also wanted to include a nod to their home state of Oklahoma.