Hi, I'm Katey

HYPE WOMAN
Brand therapist
Website Designer
Crazy dog lady

I'm here to transform your life. But I'll settle for your business. (Which will ultimately change your life, so double win!) Like you, I've got BIG dreams and sometimes need a little help with them. That's why I love what I do – because I get to work with entrepreneurs making it all happen.

There are few things I love more than bringing bold, badass branding visions to life so hungry go-getters like you can live the dream – building a business you're proud of and your customers can't get enough of. 

To put it simply – I'm here to help you fall in love with your brand, so the customers you dream about will fall in love with it too.

Back in the day, when a customer wanted a logo, I'd send them a questionnaire that boasted something close to a gazillion questions. And EVERY. SINGLE. TIME. Either the answers shed as much light as a flickering lightbulb about to die, or the customer would simply not do the homework because they found the exercise too overwhelming. And yet... and yet. I continued to send those dang questionnaires. 

Until one day – the turning point. A customer (once again) told me she was having difficulty filling out the questionnaire. And you know what I said to her? "I know it can be tough. I have a hard time answering them for my brand..." (Insert skin crawling record scratch.

Wtf?! I was asking my clients to do something that I – an actual branding specialist – had difficulty doing. And with that realization, I frantically launched myself off the crazy train. 

NOW I USE that dark time in my life (and business) TO HELP YOU CHANGE YOURS

I knew there had to be a better way. And after a bunch of research, night sweats, and Jameson, I embarked on the beautiful, calming, everything-makes-sense-now path of brand strategy and created the Brand Therapy framework. 

This approach to branding takes all of the pressure and night-sweat trauma off of you so that the experience of building your brand is easy, exciting, and inspiring. Not to mention it's more effective and enlightening for me! Wins all around.

Relaxed mornings,
white tees + jeans, breaking for dog snuggles,
 embracing your worth,
 and a really great blonde ale.

Relaxed mornings,
white tees + jeans, breaking for dog snuggles,
 embracing your worth, and a really great blonde ale.

As a teenager, instead of papering my bedroom walls with pages ripped from Teen Beat, I hung ads and editorial layouts that fed my hungry, youthful spirit. Ok, ok... cards on the table, there may have been a heartthrob or two hidden amongst those evocative marketing campaigns. But it's no surprise that my path led to a creative career. 

Currently, I live and work in San Diego. I've got 4 roommates in the form of one boyfriend, two Olde English Bulldogges – Hank and Riggins (yes, she's named after that Tim Riggins), and one rescued French Bulldog – Rumi. When time, circumstances, and stars align, we'll welcome a foster pup as a temporary sixth family member.

ON MY VISION BOARD

Road Trip for a month to visit friends scattered across the country

Summer sabbaticals

Renovate a dream home in San Diego, CA

save all
the dogs

Grow my business so i can Work with as many badass entrepreneurs as possible

One life. Just one.
Why aren't we running like we are on fire towards our wildest dreams...

FEELING LIKE I'm YOUR PEOPLE?
LET's HANG OUT.

Along with building amazing brands, talking and hearing about other people's business ideas is something I'd happily do all day long. So tell me about yours! I can't wait to hear. 

Tell me everything