Picture it: Los Angeles, 2022. The morning I almost became a Dateline episode.
It started like any ordinary Saturday. Mid-morning, partly cloudy skies, birds doing their bird things. I was living in a quiet(ish) Southside neighborhood, where sun-faded stucco homes from the ’70s lined the streets, just a stone’s throw from the 405, and soaked in everyday SoCal suburbia—or, in my case, a true crime documentary.
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WELCOME TO THE BLOG
The Latest
Welcome to my blog, where I dive into all things brand strategy, design, business—and yes, occasionally dogs (because, seriously, what's better than dogs??). Grab a coffee and let’s chat about building brands that bark, bite, and make an impact!
What is brand strategy? And why you need it
I’m breaking down how a strong brand strategy can unlock serious business growth. From nailing your brand’s identity to creating those "we need this" vibes with your audience, I'll walk you through how to build a brand that’s more than just a logo—it’s a game changer.
I’m Katey, your brand therapist
HYPE WOMAN
Brand therapist
Website Designer
Crazy dog lady
Once upon a logo project, I used to send clients a way-too-long questionnaire that read more like a pop quiz from branding hell. And every time? The answers were vague at best—or skipped altogether. Still, I kept sending them... until the day I admitted I couldn’t even fill one out for my own brand. Cue the record scratch and existential cringe. Hear about that lightbulb moment (flickering though it was), and how it led me to ditch the overwhelm and finally create a process that makes branding feel less like a chore—and more like clarity.
There are few things I love more than bringing bold, badass branding visions to life so hungry go-getters like you can live the dream – building a business you're proud of and your customers can't get enough of.
The Secret to Building a Brand People Recognize, Love, & Trust
Find out what daily dog walks (and one slightly creepy neighbor encounter) taught me about branding. And how brand differentiation gets your leash yanked—in a good way—and why consistency keeps your audience coming back like it’s treat time.
Ready to make money moves?
Not sure what you need—but know you need something? Whether you’re starting from scratch or giving your brand a much-needed glow-up, I’ve got offers that meet you where you are (without making your brain melt). Check out the options below and find the one that feels like a fit.
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Using my Brand Therapy framework, I'll help clearly define your brand and create a visual appearance to support it, so you can confidently share your purpose with the world.
You've got a compelling brand - let's put it to work! My strategic process focuses on user experience and the pivotal link between your brand and audience. The goal is a website that's your hardest-working salesperson so you can focus on the fun stuff.
