Above & Beyond Pet Care:
A Bold, Playful, Trustworthy Brand Redesign

In the world of pet care, it’s a sea of sameness. Paw prints. Bubbly fonts. A golden retriever in soft lighting. You’ve seen one, you’ve seen ‘em all. A lot of pet sitter brands lean hard into “cute.” Silhouettes made with negative space, squeaky-clean script fonts, and sugar-sweet taglines. Adorable? Maybe. Memorable? Not so much.

For Above & Beyond Pet Care, we wanted to flip the script. This brand isn’t just about walks and belly rubs; it’s about trust, reliability, and building a brand you actually want to be part of—like a cool, slightly chaotic dog gang with great merchandise.

The mission: build a brand that’s playful and energetic, but also the one you’d trust with your ride-or-die, tail-wagging bestie. We went bold with confident typography, vibrant color blocking, and illustrations with just the right amount of quirk. The result is a visual identity that’s approachable, modern, and impossible to confuse with the sitter down the street.

Because this pack was never meant to blend in with the rest.